Elephant - Character Design for a pitch.

I just wanted to share a character design I did in photoshop a few months ago for the lovely people at www.realisestudio.com
The task was to design a pink elephant for Mr Kipling's latest spot as part of the 'Life is Better With Cake' campaign.
I only had a day for this, hence the lack of detail in some areas, poses, options, turn arounds etc etc..
Unfortunately, we didn't win the pitch, but if you are curious to see what the talented team at TheMill achieved, go and check the commercial at: http://www.themill.com/work/mr-kipling-pink-elephant.aspx